Headquartered in Pueblo, Colo., PBR was founded in 1992 by a group of 20 visionary bull riders who broke away from the traditional rodeo scene, seeking mainstream attention, new riches and a livelihood for future generations of cowboys for the most popular discipline in rodeo, bull riding. The founders believed that bull riding deserved to be in the limelight and could succeed as a standalone sport.
More than 500 bull riders from around the world including the United States, Australia, Brazil, Canada and Mexico hold PBR memberships, and they compete in more than 200 bull riding events each year.
The success of PBR has made it one of the most prolific sports on television. The premier series is televised weekly on CBS Sports, CBS Sports Network and networks around the world. Collectively, PBR broadcasts reach more than 405 million households in more than 91 territories.
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